Adam & Eve on the rise

Times are good for the American studio which just announced, a couple of weeks after it’s honorary Hot d’Or, third quarter profits up over 2008.

About fifteen years back, Alain Bashung was singing about his small company that didn’t know about the financial crisis. That could very well apply to Adam & Eve today. America’s oldest sextoys company has managed to diversify its activities over the years in order to stay competitive. Its exclusive contracts with Bree Olson and Kayden Kross, even though the latter is rumored to be leaving the company, are testimonies of its success in adult movie production.

Adapt to the market

While announcing the third quarter results, the Director of Marketing for Adam & Eve, Chad Davis, underlined how well its company adapted to the market. “We continue to see a shift in customer product preferences and ordering methods,” he said. Sales from the traditional catalog were down over 15%, but that has nearly been offset by online sales.

During this quarter, Adam & Eve saw its sales go down 4.6% compared to last year, but the yearly profits are up 7.34%. “Changes in the marketing mix and operational efficiencies have contributed to the increase in profits even though sales are slightly lower than 2008,” said Davis. That should be enough to be confident about the future, especially since “historically, the 3rd quarter is never our strongest. We expect the 4th quarter 2009 and 1st quarter of 2010 to be stellar.”

By Thomas Musat for Hotvideo.fr
November 6, 2009